My research
aims to analyse the impact of messages of science denialism on individuals’ health decision-making and to design interventions to reduce their persuasive influence.
Science denialism is an approach that has the ultimate goal of rejecting a proposition on which a scientific consensus exists. In the age of mass media, science denialism has multiplied its reach and availability, threatening the acceptance and lifesaving use of health-treatments and prevention behavior – e.g. HIV-treatments or vaccines. Deniers use different techniques, such as conspiracy theories or false logic, to promote their messages of science denial.
To understand the impact of messages of science denialism on individuals’ health decisions, I apply an empirical judgement and decision-making perspective. In addition, I use literature from the fields of debunking, inoculation and rebuttal to design and test promising interventions. My aim is to generate basic research findings applicable to recommendations and guidelines for health authorities.
Keywords: psychology, health decision-making, persuasion, mis-disinformation, science denialism
Translating research into guidance
Featured talks
Featured press coverage
TV Interview – Deutsche Welle [German]
TV Interview – Tagesthemen [German]
Podcast – European Skeptics [English]
Podcast – Ärzte Zeitung [German]
Contact
You can contact me via social media, email or telephone. My social media links are provided above (next to the profile picture). Links to my Researchgate and Orcid profiles are provided below.
Phone: +49 361 737-1632
Email: Please click here to Email me directly
Researchgate: My ResearchGate Profile
Orcid ID: My Orcid Profile
Featured publication
Ecker, U. K., Lewandowsky, S., Cook, J., Schmid, P., Fazio, L. K., Brashier, N., … & Amazeen, M. A. (2022). The psychological drivers of misinformation belief and its resistance to correction. Nature Reviews Psychology, 1(1), 13-29. https://doi.org/10.1038/s44159-021-00006-y
Upcoming next talk
Schmid, P., (2022). Paneldiskussion Fake News und Verschwörungstheorien. Akademien der Wissenschaften Schweiz, Zürich (Switzerland)
Research interests
Psychology and health decision-making
Misinformation, Disinformation
Debunking, Inoculation, Rebuttal
Science denialism
Persuasion
Risk perception
Vaccine hesitancy
Ad hoc reviewer
Nature Human Behaviour
Health Psychology
Communications Biology
Bundesgesundheitsblatt
PLoS ONE
Medical Decision Making (MDM)
Vaccine
Social Science & Medicine
Environmental Psychology
American Journal of Public Health
Journal of Cognitive Psychology
Scientific Reports
European Psychologist
Collabra: Psychology
Current position
Postdoctoral researcher in the Horizon 2020 project JITSUVAX at Media and Communication Science, University of Erfurt, Erfurt, Germany

